Jade Leaf Matcha Organic Japanese Hojicha Powder, Roasted Matcha Green Tea Powder - Barista Edition - Authentic Japanese Origin (1.76 Ounce Pouch)USDA Organic

My son and I REALLY like this roasted matcha. I suppose if you don't like the earthiness of matcha, you will probably not like hojicha. It has more of a texture (a bit grainy) and settles at the bottom of your cup when you leave it for a while. I am 99% not picky with foods, so I like everything! (S/o to mom making me taste everything as a child.) As far as flavor goes, it reminds me a bit of mushroom coffee.I own a micro cafe and have this hojicha on the menu; since it's not a commonly known drink in my neck of the woods, I always have samples of this readily available. Three out of four times the customer trying a (cinnamon hojicha latte) sample will opt for this drink! I think that's pretty cool. My son and I like to drink it as an iced latte with a chocolate soft top. Will continue to purchase!

As a fan of hojicha lattes, it is already difficult to find cafes that offer such drinks. Therefore, I took a gander at Amazon to look for hojicha powder, as I have the capabilities to make them at home, and I enjoy the process as well.I purchased the 50 g Jade Leaf Barista Hojicha Powder bag to make hojicha lattes, which cost me $9.95. Hojicha, being roasted green tea leaves, yields a nuttier, earthy taste with a deeper roasted flavor compared to ceremonial matcha powder I've bought from Japan. The powder is ground very finely and doesn't require sifting, which is especially helpful when using the traditional method of mixing with a bamboo chasen whisk. The powder dissolves into hot water well and is a good pairing with milk or other milk alternatives such as oat or almond milk.The bag claims a single shot of hojicha is at a serving size of 1 gram (1/2 teaspoon) and 2 grams (1 teaspoon) for a double shot serving. I personally prefer a really rich hojicha flavor, so I use 4 grams (2 teaspoons), essentially a quadruple shot. Even if I will eventually finish the bag quicker, the higher intensity of flavor is something I enjoy more.In that case, the 50g/1.76 oz bag yields me about 12.5 servings. At $9.95, each serving of 4 grams/2 teaspoons costs me roughly $1.25. Considering the added cost of milk/milk alternatives, each latte I've made is about $2-$3, which is much more economical than paying $5-$7 for a hojicha latte from local cafes.I would recommend this powder to those interested in trying out hojicha as it does have the rich, deeply flavored and slightly roasted hojicha flavor I expect, but at a cheaper cost and better flavor than the few cafes that actually offer hojicha lattes.Overall, this product carries its value well, as it is both delicious and friendly to the wallet. Given this positive experience, I do plan on purchasing their Teahouse line of hojicha powder, as Jade Leaf claims on their website that the Teahouse variant is of a higher quality than their Barista powder.

I love Jade Leaf products and it was my first time purchasing Hojicha! I gotta say it tastes amazing! Highly recommend with oat milk and sugar!

I really like this stuff. I'd purchased a smaller bag once before to try it out and I really liked it, I wound up going through it pretty quickly. I use it for drinks (regular matcha, matcha latte) and I used it to bake (it makes awesome banana bread). I've also added it to my protein shakes, which adds a delicious flavor and gives me a little caffeine boost. For the large bag that I ordered, it came with a bag inside of a bag (the big bag is resealable, the little one I clip shut inside of it).Here's all of my likes for it: the packaging helps it stay fresh because of the seal and the foil packaging; the bag size is great to use multiple times and not burn through it too quickly; the color of the powder is a beautiful, vibrant green, not dull or muted or suspicious looking in any way; it blends super easily with anything, I can get away with a spoon or just a protein shaker and it mixes beautifully; it smells amazing.Overall, it's a great product. I also bought this brand's little matcha whisk and their spoon for measuring, which I've learned I don't use either, so there wasn't a point in that I guess lol.

Avoid the barista version. Its flavor is too mild for latte. The flavor of plain milk overpowered a teaspoonful of Hojicha powder. I had to use one tablespoon of Hojicha to taste it.

Delicious!

Personally, I couldn't tolerate this stuff. It stank and tasted terrible, and my boyfriend agreed but over time he said it grew on him. I'm also picky and don't like smelly drinks or bitter stuff. The brand however is great and I love the regular and vanilla flavor, just a hard pass on this one.

Drink this every day! Pleasant toasted taste, not chalky or gritty. Wish there was more product for the price!