LorAnn White Liquid Food Color, 1 ounce squeeze bottle

Why did you pick this product vs others?:I keep this item on repeat.

Very high quality food coloring

Absolutely perfect for my project its tasteless is the perfect consistency too be added too fluids highly recommend

I used it to make white lube with J-lube. Worked great! Just a few drops goes a long way. (For external use only)

Bought for cookie frosting for a Bday party. Worked well. Looked pretty.

You get your moneys worth. It mixes well with other color. Quality is better to a most whites. No taste or smell. Easy to use. Bigger than I thought it was going to be.

This more like creamy, not liquid, type of food coloring. It does not fully dissolve. Once you let it set for a few minutes, you will see white particles set in the bottom. Also, it does have a taste and is horrible taste. I really do not recommend this product.

Call me silly, but I had decided long ago I did not like drinking uncolored water and took to using liquid food coloring kits so I could drink purple, green, orange or even turquoise water. I decided mixing red and blue was tedious so I searched Amazon for purple food coloring and found this product. It did work great when I first colored the water in my glass that gave it a definite purple color. Unfortunately, as I sipped it, the water turned blue which is not what I would have expected. Since I only needed to put five drops into the glass, it will take a long time to use up but when I do I will go back to the red and blue bottles in food coloring kits. At least when I use those, the water stays purple to the last drop.